Social Media Tip for Small Business Owners! - Engage, Don’t Just Promote!

Written By Beth Swaney

Instead of focusing solely on promoting your products or services, aim to build genuine connections with your audience. Here’s how:

  • Ask Questions: Get to know your audience by asking about their preferences or pain points.

  • Respond to Comments: Show you care by replying to every comment, whether it’s a compliment or a question.

  • Share Behind-the-Scenes: Give a sneak peek into your daily operations, team, or how your products are made.

  • Celebrate Milestones & Customer Wins: Share customer stories or celebrate reaching milestones, like hitting 1,000 followers!

Remember, people connect with people, not just brands. Building authentic relationships is the key to growing a loyal audience!

Beth Swaney
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