3 Must-Do Marketing Moves for Every Small Business
Marketing doesn’t have to be overwhelming—or expensive. In fact, if you’re a small business, the key to success is focusing on the essentials that drive real results.
Here are the top 3 marketing moves every small business should be doing right now:
1. Build (or Fix) Your Website
Your website is more than a digital brochure—it’s your 24/7 salesperson. But if it’s outdated, hard to use, or doesn’t clearly explain what you offer, it’s likely costing you leads and sales.
What your website needs:
A clear headline explaining what you do
Mobile-friendly layout
Fast load times
Clear calls to action (CTA) like “Book a Call” or “Get a Free Quote”
Testimonials or reviews to build trust
Even a one-page website can be powerful if it’s focused on your customer’s needs.
2. Start and Grow an Email List
Social media is great, but email gives you direct access to your audience—without algorithms getting in the way.
Why it works:
Email subscribers are warm leads who’ve already shown interest. That makes them more likely to buy, book, or refer you.
Start with:
A simple lead magnet (free guide, discount, checklist)
Monthly updates or tips
Occasional promotions or new offers
Don’t overthink it—just be helpful and consistent.
3. Be Strategic on Social Media
You don’t need to be on every platform. Focus where your ideal clients are, and post content that builds trust and visibility.
Your goals with social media:
Stay top-of-mind
Show your expertise
Create connection
Post ideas:
Behind-the-scenes of your work
Quick tips or “how-to” content
Client success stories
Before/after photos
FAQs you get asked all the time
And don’t forget—engagement goes both ways. Comment, like, and respond to your followers to build real relationships.
Final Thought:
If you consistently focus on these 3 things—your website, your email list, and your social presence—you’ll be ahead of most small businesses. And if you need help getting any of them off the ground, that’s where I come in.
Ready for a website refresh?
Want help growing your email list or content plan?
Let’s talk. I help small businesses simplify their marketing and grow with confidence.