Why Every Small Business Needs a Website (and How to Get One Without the Stress)
Running a small business is no small task. From managing customers to keeping up with inventory, payroll, and everything in between, your plate is full. But there’s one tool that can make running and growing your business easier: a professional website.
Yet, many small business owners put off getting one. Some think it’s too expensive, others assume social media is enough, and many simply don’t know where to start. If that sounds like you, you’re not alone, but here’s why having a website isn’t just “nice to have” anymore. It’s essential.
1. Your Customers Are Looking for You Online
Over 75% of people research a business online before deciding to visit or buy. If you don’t have a website, you’re invisible to most of your potential customers. Even if you run a brick-and-mortar shop, your website acts as your digital storefront, which is open 24/7.
2. Social Media Isn’t Enough
Facebook, Instagram and TikTok are great for reaching people, but they shouldn’t be your only online presence. You don’t own those platforms, and algorithms change constantly. With a website, you’re in control. You own the content, the design, and the customer experience.
3. A Website Builds Trust and Credibility
First impressions matter. A clean, professional website signals that you’re legitimate and trustworthy. Customers are far more likely to choose a business with a professional-looking website over one without.
4. Websites Work for You Around the Clock
While you’re busy serving customers, your website can:
Share your story, services and pricing
Capture leads through forms or chat
Sell products through an online store
Provide directions, hours and contact info automatically
Think of it as your hardest-working employee ( and one who never takes a day off!).
5. Getting a Website Doesn’t Have to Be Complicated
This is where we come in. At BC Connection, we specialize in building affordable, professional websites for small businesses. Whether you need a simple informational site, an online store, or something in between, we make the process easy.
You focus on running your business, we’ll handle the tech, design, setup and maintenance if needed!
Ready to Get Started?
Your customers are searching online right now. Don’t let them find your competitors instead of you. Let’s build your website today. Contact us now and take the first step toward growing your business online.